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Your Business Accelerator
in Greater China

Who We Are

Based in Shanghai, Hong Kong, Singapore and Paris, LBB Asia is a brand management and consulting firm specialized in the premium and luxury retail markets in Asia. 

Through our brand management and strategy consulting activities, we help companies with their omnichannel retail development strategy and execution in the region.

The firm, founded by Aude Bousser in 2011, benefits from her 20 years experience in brand building, business development, and marketing communication in Asia.

She has since been joined by Fabienne Pellegrin who further strengthen the team with her expertise in digital and ecommerce in China.

The LBB ASIA team relies on local and industry experts in beauty, accessories, fashion, and F&B.


The diversity of our portfolio of brands is one of our strengths: we successfully worked for a wide range of affordable luxury segments, including brands such as IZIPIZI, La Bouche Rouge, Blanc des Vosges, Babyzen, Ouate, Atelier Cologne, Ofée, David Morris, Les Néréides, Velveteenetc... 

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Brand Management

Our team of experts provides services for:

- Premium & luxury brands on their marketing and  retailing strategies for Asia

- Property developers & retailers on their strategic retail mix and positioning

- Investors on their analysis of the premium and luxury markets’ current and future trends 

For brands or innovative retail concepts aiming to develop in Asia, LBB Asia can act as their local team to build both their brand awareness and distribution network, speeding up the local implementation while avoiding major mistakes, and at a fraction of the cost of setting up a subsidiary.

Strategy Consulting

What We Do

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They Have Trusted Us

Lifestyle & Home


Kids & Babies

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Beauty & Wellness

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Watch & Jewelry

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Fashion & Accessories


Our values

Cultivating Creative thinking and Entrepreneurial spirit to deliver Excellence

We strongly believe in honesty, integrity and inclusivity. We respect and value diversity of experience, culture and opinions.


As a Company founded by a woman and whose management team is composed of women, LBB Asia has committed to support registered charity EGRC in fighting gender inequality which is deeply embedded in rural China. EGRC (Educating Girls of Rural China) empowers rural young women through education, provides opportunities for their personal and career development, and further identifies and trains a new generation of women leaders.


Educating women is the fundamental way to lift people out of poverty and build better a better future for the communities.

  • 1700 students sponsored since 2005

  • Sponsored students have achieve over 99% graduation rate

  • 100% of graduates have found employment and their families have been lifted out of poverty

We believe in creative thinking to develop innovative, solution-driven approaches. This ability to think out-of-the-box allows us to find new ways to solve our clients’ problems and face the challenges ahead.


We foster an entrepreneurial spirit, shared by each member of our team. When we are entrusted with the Brand Management of a client, we believe in challenging the status quo and pushing boundaries to deliver Excellence in our services and elevate the standards by paying meticulous attention to detail.

Commitment to positive impact Corporate Social Responsibility

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