Who We Are

Based in Shanghai and Hong Kong, LBB Asia is a brand management and consulting firm specialized in the premium and luxury retail markets in Asia. 

​

Through our brand management and strategy consulting activities, we help companies with their omnichannel retail development strategy and execution in the region.

The firm, founded by Aude Bousser in 2011, benefits from her 20 years experience in brand building, business development, and marketing communication in Asia.

​

She has since been joined by Fabienne Pellegrin who further strengthen the team with her expertise in digital and ecommerce in China.

The LBB ASIA team relies on local and industry experts in beauty, accessories, fashion, and F&B.

The diversity of our portfolio of brands is one of our strengths: we successfully worked for a wide range of affordable luxury segments, including brands such as IZIPIZI, La Bouche Rouge, Blanc des Vosges, Babyzen, Ouate, Atelier Cologne, Ofée, David Morris, Les Néréides, Velveteen, etc... 

Brand Management

Our team of experts provides services for:

- Premium & luxury brands on their marketing and  retailing strategies for Asia

- Property developers & retailers on their strategic retail mix and positioning

- Investors on their analysis of the premium and luxury markets’ current and future trends 

For brands or innovative retail concepts aiming to develop in Asia, LBB Asia can act as their local team to build both their brand awareness and distribution network, speeding up the local implementation while avoiding major mistakes, and at a fraction of the cost of setting up a subsidiary.

Strategy Consulting

What We Do

They Have Trusted Us