Based in Shanghai and Hong Kong our team consists of a combination of talented and experienced local and foreign experts with different professional experience and personal backgrounds. Among the LBB Asia team are graduates from top business schools that have worked for different brands and lived in various parts of the world.
Our team diversity is what makes us unique and successful.
MEET THE MANAGEMENT TEAM
Founder & CEO
Aude founded LBB ASIA in 2011. She has worked with over 30 brands, helping them penetrate the Greater China market.
She has an extensive professional network in Asia including shopping mall landlords, retailers, distributors and investors. Aude has 20 years of experience in Brand Management and has developed a solid knowledge of Asia Pacific markets with a focus on luxury and premium retail in Greater China.
Prior to founding LBB, Aude worked for Cartier, Boucheron and Van Cleef & Arpels in Paris and Hong Kong and successfully opened 25 stores in Asia for these brands.
Fabienne has been working in Asia since 2000, she holds an MBA from NYU Stern School of Business.
Since 2010, she has developed a strong expertise in ecommerce and digital especially in China. Fabienne has worked with various Luxury brands to set up their e-commerce operations and teams both for standalone ecommerce sites and partnerships with Chinese and Korean platforms such as Tmall, JD, Secoo, Xiu, Meici and Shinsegae.
Fabienne was formerly the Asia Head of Digital & ecommerce for Salvatore Ferragamo and the Head of ecommerce China for Tod’s group (Tod’s, Roger Vivier & Hogan).
General Manager – China
Karine grew up and studied in France then worked 6 years in Singapore before moving to China 15 years ago. She speaks fluent mandarin.
She is an expert in the cosmetic industry having spent most of her career with Clarins and Yves Rocher.
She also gained good sense of the fashion accessory industry when distributing Dior eyewear and Stonehenge (top Korean jewelry brand) in the region.
Prior to joining the LBB team, Karine was China Marketing GM at Luxasia, Asia Marketing Director at Yves Rocher and Key Account Manager at Clarins
Georgina de Rocquigny
Georgina de Rocquigny has 16 + years experience in brand strategy. She founded Untapped Branding in Hong Kong to help companies create and transform their brands. She moved to Hong Kong in 2010 where she worked at a leading global advertising agency as the Regional Strategic Planning Director for ExxonMobil in Asia Pacific. Before that, she lived in New York and London working for global brand strategy consultancy, Vivaldi Partners for clients such as PepsiCo and Volkswagen.
Untapped Branding has created brands from scratch for clients such as Jemocracy and Loop Jewelry and repositioned leading brands such as American Express, AsiaTatler, FORMS Jewelry and SCOR Global Life for Global and Chinese markets.
Based in Sai Ying Pun, Untapped Branding works with small, medium and large firms to take their brands to the next level through brand strategy, naming and design. You can find more about what they do here.